1 November 2016
Professor Jenni Romaniuk, Associate Director (International) at the Ehrenberg-Bass Institute for Marketing Science, University of South Australia Business School, discusses how a brand’s logo, tagline, colours, and characters – or distinctive assets – can work to help both company and audience. Drawing on knowledge on how our brain and memory operate, and how people make choices, Professor Romaniuk explores how a strong brand identity can help you make effective business decisions.
The Ehrenberg-Bass Institute’s research into marketing is supported by industry partners across the world. If you are interested in measuring the strength of your distinctive assets visit www.MarketingScience.info/distinctive-assets.